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Music Business Innovation Programme

Our plans to enhance The View's credentials as a music venue have been given a boost as we have been selected for Scottish Music Industry Association’s Music Business Innovation (MBI) programme. 

Scottish Music Industry Association

Delivered as part of a programme of development initiatives supported by Creative Scotland, the Music Business Innovation was open to four Scottish businesses that will be supported by specialist consultants to help them create a strategic plan to address their market position, challenges and ambitions.

The announcement is positive news for The View as we move forward with ambitious plans for the venue and its programming. Daniel MacIntyre, Director of The View in Oban, commented;

“We are thrilled to be accepted onto the SMIA’s Music Business Innovation programme and to help fly the flag for the music industry in the Highlands and Islands.

As the new kids on the block, we’ll tap into as much knowledge and experience to help us reposition our venue as the gateway to traditional and contemporary music.

Alongside our planning investment in the venue, the innovation programme will help build our network and contacts as we stretch our programming and market development that is crucial to growing our reputation as an venue and Oban's night-time economy.”

About the author

Daniel MacIntyre

Marketing Director

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