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KMC Comms talks Digital Marketing

Karen MacCorquodale is a digital marketer and web developer, and can help to translate the digital world into something easy to understand and make it work for you. She runs her own digital communications businesses as well as having a keen interest in all things gin! (Not usually at the same time.)

Digital Marketing

Digital doesn’t have to be scary! It’s there to work for us all and is becoming more and more vital as the weeks of lockdown pass by. Are you able to continue your business as is? Have you had to adapt? Can you move any part of your business online to continue your service?

Many of you in the town will have a bricks and mortar business, but that doesn’t mean you can’t start to plan for the ‘new normal’ and move further into the digital world.

Trading Online

E-commerce websites do not need to cost the earth and you can start to trade online with relative ease and a bit of know-how. Of course, you can get someone to do this for you too and get you up and running In no time. Just because you want to move online doesn’t mean you have to lose your local customers. We have seen an increase in online/over the phone sales locally and if you deliver it then you still keep the personal contact whilst retaining a loyal customer.

Setting up your website for payment in advance can also be done fairly simply and enabling collection slots would certainly reduce the number of people in your premises and would still adhere to social distancing rules. This is obviously for sometime (hopefully) in the near future when rules are relaxed, but there will still be some sort of social distancing in place for a long time to come. My point here is – plan ahead!

If you absolutely can’t move any part of your business online then you could still use this time to plan ahead. You need to position yourself at the forefront of people’s minds for when you do open. Can you really say that you are doing everything you can online to attract customers? Or are you a bit light in the social media department?

Content Marketing

You can use this time to get ahead and organise a ‘bank’ of content for your social media. It’s often something that is rushed or last minute because you think you should post but getting a simple strategy together for your social media will save you time in the long run.


Can you hold meetings over Zoom / FaceTime / Microsoft Teams etc? Record your training session with Zoom or Camtasia and send the link to your clients? Go live on Facebook with a workout session or fitness drill. Some of that may have sounded like gibberish, but just remember, there are ways and means to conduct business through this pandemic that mean you can adhere to all rules and still try and conduct your business.

There are obviously those businesses that rely on footfall and a physical presence and simply can’t be open right now. Some have managed to adapt their service in order to continue to trade whilst others have had to sell vouchers online ready for opening to try and generate some income.

Whatever your business is, this is definitely the time to have a think of how you can refine and build on your core strength to withstand the storm, whatever this pandemic throws at us!

If you have any questions at all, please don’t hesitate to get in touch!

About the author

Daniel MacIntyre

Daniel MacIntyre


Daniel is an experienced business development consultant, digital marketing manager and director of The View, Oban’s live music venue and bar.

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