Virtual Tours and Immersive Tourism
Is Oban and Scotland ready for a new virtual world?
Life as we know it has changed beyond recognition. We have been forced to find new ways to connect with the outside world, educate our children, communicate with consumers and take care of our mental health and wellbeing.
We recently spent some time with Pooja Katara, the founder of SENSEcity, a digital technology company, to immerse ourself in the advances of Augmented Reality (AR) and how AR will help enrich our experiences of the places we live and visit.
Pooja Katara | SENSEcity
Whilst studying architecture at the Glasgow School of Art, Pooja decided to turn a thesis project from her Master’s programme into a full-fledged start-up business that combined her passion for travel and art, with the marvels of Augmented Reality.
SENSEcity is a champion of Glasgow's cultural heritage and the ambitious start-up company aims to broaden the appeal of towns and cities for residents and visitors through the innovative deployment of an augmented reality app.
SENSEcity specialises in the development of software and augmented reality experiences that allows users to navigate a place or historic sites by accessing bespoke 3D experiences which bring the architecture, culture and their environment to life.
After 12 months of development and prototyping, SENSEcity will further enhance the app and self-guided walks in Scotland through innovative partnerships with professionals from Glasgow School of Art, Historic Environment Scotland and CitySightseeing.
The SENSEcity app showcases the use of immersive technology that simultaneously helps educate residents, enhances visitor experiences and contributes to the recover of our towns and cities.
These examples highlight how through your smartphone, users will be able to discover old photographs and archive videos based on GPS tracking, hear sounds and stories about the past and even see historic figures in 3D.
Impressed?
You should be, as this is virtually the tip of the iceberg for Pooja and SENSEcity, and I look forward to more immersive experiences in Oban and Scotland in the weeks and months ahead.
To find out more about SENSEcity or experience for yourself, please visit www.sensecity.co
'SENSEcity have been a fantastic company to work with - the self guided walk - is inspiring and engaging and the AR aspect just blows people away'
Chris Queen, Drygate Brewery
About the author
Director
Daniel is an experienced business development consultant, digital marketing manager and director of The View, Oban’s live music venue and bar.