Overnight visits to Scotland

• Edinburgh and Lothians: 22.2%
• Highlands and Islands: 20.3%
• Greater Glasgow and Clyde Valley: 15.2%
• Argyll, The Isles, Loch Lomond, Stirling & Trossachs: 12.8%
• Aberdeen and Grampian: 7.9%

Source: GBTS, 2019

Family market

• Holiday ‘dreaming’ as a means to escape the crisis
• Domestic replacements for cancelled holidays abroad
• Children have some influence 69% of parents tell us that children have some influence on families holiday choice Sources: Boxclever research, 2018
• Priority to reconnect with loved ones & the outdoors
• Increased focus on health & wellbeing
• Nostalgia, school study & well known attractions
• Affordability and transport connections
• Togetherness, shared activities and exploration
• Significant move to an online economy