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UK Domestic Staycation Market

Overnight visits to Scotland

  • Edinburgh and Lothians: 22.2%
  • Highlands and Islands: 20.3%
  • Greater Glasgow and Clyde Valley: 15.2%
  • Argyll, The Isles, Loch Lomond, Stirling & Trossachs: 12.8%
  • Aberdeen and Grampian: 7.9%

Source: GBTS, 2019

Family market

  • Holiday ‘dreaming’ as a means to escape the crisis
  • Domestic replacements for cancelled holidays abroad
  • Children have some influence 69% of parents tell us that children have some influence on families holiday choice Sources: Boxclever research, 2018
  • Priority to reconnect with loved ones & the outdoors
  • Increased focus on health & wellbeing
  • Nostalgia, school study & well known attractions
  • Affordability and transport connections
  • Togetherness, shared activities and exploration
  • Significant move to an online economy

About the author

Daniel MacIntyre

Daniel MacIntyre


Daniel is an experienced business development consultant, digital marketing manager and director of The View, Oban’s live music venue and bar.

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